South Korean pop icon and leader of boy band Big Bang, Kwon Ji Yong, also known as G-Dragon or GD, bid farewell as he reported for military duty on Feb. 27. But before he left, he paid tribute to his fans in Southeast Asia with a parting gift.
The singer-songwriter and rapper has designed a gift package which is exclusively available in a one-of-its-kind GD Official Store on Southeast Asia’s leading ecommerce company Lazada.
Dubbed “The Floral Pathway,” the package comes with a premium coffee drip, a GD handprinted mug, and a bracelet. These items come wrapped in a fancy floral motif box, specially designed by GD.
The floral motif is GD’s tribute to his fans, whom he refers to as his flowers, wishing that they will walk down the road to happiness. More than 7,000 gift boxes are up for grabs in the Philippines, Malaysia, Singapore, Indonesia, and Thailand.
The latest collaboration with GD is part of Lazada’s efforts to combine entertainment and shopping, and to create a fun and enriching experience for the younger generation of shoppers across Southeast Asia.
“K-Pop has led to an increased interest in Korea among Southeast Asian customers,” says Will Ross, chief executive officer of Lazada Crossborder. “To satisfy customer needs, Lazada will expand strategic partnerships with Korean entertainment companies to offer high-value K-artist merchandise.”