Melco Resorts & Entertainment Limited (“Melco” or the “Company”), a developer, owner and operator of casino gaming and entertainment casino resort facilities, announced the launch of “NÜWA”, its new luxury hotel brand. NÜWA will debut in Macau and Manila on Jan. 16, replacing the current Crown Towers Hotels in its flagship properties, City of Dreams.
Inspired by the eponymous heroine from Chinese mythology, NÜWA represents classic Asian refinement. The new brand further exemplifies Melco’s core mission to continue providing a better guest experience. It is the first step in the preparation of the launch of phase III of City of Dreams Macau in the second quarter of 2018.
Lawrence Ho, chairman and CEO of Melco Resorts and Entertainment said, “We are excited to introduce NÜWA. The new hotel brand embodies the very essence of Melco’s pursuit to provide our guests the very best in sophistication, quality and innovation.”
