BDO Unibank Inc., the country’s largest bank, will take on the challenge of the digital age by adopting newer technology to allow it to be more integrated in the lives of customers, making transactions and even decision-making easier and faster for them.
Speaking at a recent CEO Forum titled ‘Surviving in Times of Digital Disruption’ at the Francisco Santiago Hall of the BDO Corporate Center in Makati, BDO president and chief executive Nestor Tan said digitization greatly affected customer expectations and behavior that integration of services has become the way of the future for many industries including banks.
He said with lives becoming more fast-paced, customers no longer wanted to move in and out of applications more so spend time on transactions, especially inside banks. “As we become more immersed into the digital world, customers also expect more initiative from companies and providers to help them not only with payments but also with decision-making, thus making them part and parcel of their lives,” he said.
Technology, he said, is more of an enabler, a tool, rather than a threat or a disruptor, thus helping the banks make their services more seamless. He said BDO took great strides to adopt to the changing behavior of customers, most especially the tech-savvy millennials, who have greatly influenced the traditional customers.