Highlands, the brand that introduced the corned beef with Angus in the Philippine market, has launched the new Highlands Gold Corned Beef with actor Piolo Pascual as brand ambassador.
Brenda Miranda, vice president for marketing of Highlands, said: “Filipinos are very accustomed to eating corned beef but there are only a few offerings available in the market today. That’s why we wanted to provide a better option for our dear consumers.”
“Through Highlands Gold, we guarantee a high quality of corned beef satisfaction which our consumers will not find in their usual corned beef, ” Miranda said.
Highlands Gold is not only made from 100-percent pure beef but is made with imported and high-quality Angus.
As the product is made with Angus, Highlands Gold has real and natural beef taste that moms would love, Miranda said. Compared to ordinary beef, Angus has better marbling which makes the product more delightfully and naturally delicious and tender, according to experts.
They define marbling as the fine white streaks in beef which give the cut its flavor, juiciness and tenderness. The higher amount of marbling, a characteristic Angus is known for, the higher the quality is. No wonder steakhouses offering Angus steaks have good consumer following.
“Being one of the country’s top and trusted brand ambassadors, Piolo is known to be discriminating when it comes to the products he endorses. He only promotes products he patronizes himself,” Miranda said.
“We are happy to learn that Piolo was already a fan of Highlands Gold even before we tapped him to endorse the brand,” she said.
Pascual said he considers it a blessing to be the brand ambassador of Highlands Gold. “I’m happy when I tasted it. It is so good! It is something familiar yet new. I will never go back to my old corned beef,” he said.
“And what I like best is that it’s not only made from 100-percent pure beef, it is also made with Angus beef. I love its natural and superior beef taste,” Pascual said. “Filipinos deserve corned beef with Angus.”