GMA Network, Inc. (GMA) kept its nationwide ratings advantage over competition in September, according to data Nielsen TV Audience Measurement.
From Sept. 1 to 27 (with Sept. 17 to 27 based on overnight data), GMA had more viewers in the National Urban Television Audience Measurement (NUTAM) with an average total day people audience share of 41.9 percent. ABS-CBN, according to the data, only managed 38.8 percent.
The Kapuso Network ruled both morning and afternoon time blocks according to NUTAM, even posting a solid 10.3-point lead over ABS-CBN in the latter.
In Urban Luzon, the Network maintained its dominance across all time blocks with a total day people audience share of 48 percent beating ABS-CBN’s 33 percent.
The Kapuso Network also posted an impressive lead in Mega Manila (based on Sept. 1 to 23 data) with 50.7 percent total day people audience share; way ahead of ABS-CBN’s 29.3 percent by 21.4 points.
Urban Luzon and Mega Manila respectively account for 76 and 59 percent of all urban viewers in the country.
Kapuso shows dominated the list of top programs in the NUTAM survey with Kapuso Mo, Jessica Soho as the most watched GMA program nationwide in the said period. GMA, in turn, claimed nine of the top 10 programs in Urban Luzon; while sweeping the top 10 spots in Mega Manila.
Consistent top-rating Kapuso shows include the Network’s flagship newscast 24 Oras, followed by Daig Kayo ng Lola Ko, Pepito Manaloto, and Magpakailanman.
Meanwhile, newly launched series Super Ma’am, with Marian Rivera-Dantes, immediately landed a spot in the list of most watched programs. Closely following is the returning hit musical game show All-Star Videoke,with Solenn Heussaff and Betong Sumaya.
Also making it to the list are Alyas Robin Hood, Mulawin vs. Ravena, Ika-6 Na Utos, and 24 Oras Weekend.