The National Basketball Association (NBA) and AXA, a leading global insurance provider, announced a comprehensive multiyear marketing partnership that will make AXA the Official Insurance Partner of the NBA in the Philippines.
The announcement was made during a press conference in Manila. NBA Philippines Managing Director Carlo Singson and AXA Philippines President and CEO Rahul Hora made the announcement. Brooklyn Nets center and 2013 NBA All-Star Brook Lopez who also participated in a partnership launch event at the NBA Store in Glorietta 3 was there as well..
As part of the partnership, AXA Philippines will serve as the Presenting Partner of NBA 3X Philippines, a three-on-three tournament featuring men’s and women’s teams from all over the country and authentic NBA entertainment. AXA Philippines will also support the Jr. NBA Philippines, the league’s youth basketball program for boys and girls, by providing travel insurance for participants embarking on an overseas NBA experience trip later this year.
“At AXA, we believe in assisting our clients in making the right financial decisions by offering innovative solutions, similar to how an NBA coach helps his team win games,” shared Hora,. “This partnership with the NBA highlights common principles between our companies – teamwork, integrity, courage, innovation and now, the foresight for our customers to power up their game plan, not just on the physical playing field, but also on the hard court that is life.”
