Pambansang Bae Alden Richards surprised fans when he took on a different kind of leading role in his latest TV commercial with McDonald’s. Clad in boots and a cape, he channeled the iconic Filipino fantasy prinsipe of classic Pinoy films as his character travelled through mountainous terrain on a trusty horse. In the longer, one-minute TVC, which you can watch by clicking the link https://youtu.be/61b3BWwZVEc, Alden showed us all why he has the potential for more comical and dashing roles in the future!
McDonald’s is no stranger to producing campaigns that lighten Filipinos’ days. Just when you think you’ve seen McDonald’s tackle a breadth of emotions, its latest TVC breaks conventions and leaves viewers laughing. The TVC is an ode to the early days of Pinoy storytelling that kept generations of Filipinos glued to their screens, as it was shot in black and white and completed with grainy effect and dramatic scoring.
Inspired by Filipino epics like Ibong Adarna, with a comedic and charismatic exchange between Alden’s Prinsipe and the temperamental giant, the commercial stands out and is making a big impression on viewers.
Just like Alden’s cunning Prinsipe, you too can rely on the delicious McDonald’s McSaver Meals to get you through.
Choose from the Crispy Chicken Fillet Meal (P59), Chicken Fillet Ala King Meal (P59,) and 1-pc. Mushroom Pepper Steak (P55).