A recent study by international media research firm TNS Global, commissioned by PHINMA Inc., reveals that Filipino families, young and old, yearn for homes that are free from urban life stresses, but still accessible to modern comforts and luxuries of city living—something that makes the southern metropolis a real estate hotspot. Data shows that soon-to-be “empty nesters” or those approaching retirement age look for properties that will be comfortable in their retirement years, and which their children can later on inherit. Their ideal home is a clean-cut, simple and spacious “rest house” amid greenery for a more relaxed and laid-back ambience. But young and growing families prefer homes that have “curb appeal”, a more sophisticated layout and design, and offer more room for their children to run and play. “These insights give us a better grasp of the market and a glimpse of their evolving wants and needs,” said Raphael Felix, vice president – housing division.
