Global footwear brand Bata recently marked two milestones in Manila: the launch of its Spring /Summer 2017 collection, and the opening of its second store in the Philippines at SM City Bacoor.
Bata’s Global CEO Alexis Nasard flew in to grace both events, indicating how Bata continues to expand its footwear legacy of manufacturing quality and innovative shoes in what he calls “a dream market. . . because it has everything it takes for businesses like us to be successful.”
Bata executives – Asia-Pacific Region President Roberto Longo, Chief Finance Officer Alberto Toni, Chief Personnel Officer Davide Zornetta and Regional Finance Director for Asia, Africa and Latin America Shaibal Sinha – also came in full force to celebrate this milestone.
The brand’s Spring/Summer collection was showcased at the Palace Pool Club with a stylish summer party and fashion show. Shoes were the stars of the night – the All That Glitters, Classy, Coachella, In Full Bloom, Pretty Pastels, and Summer Glam collections for women; as well as the Boy-Next- Door and Sorrento styles for men.
All these highlighted what Nasard earlier said their business is about” indulging, having fun by shoes that make you feel good about yourself.”
Bata’s opening at SM City Bacoor signaled the brand’s further expansion in the country through its partnership with SM Retail. Czech Ambassador to the Philippines HE Jaroslav Olsa, Jr. led the guests that included diplomats, designers, celebrities, and members of the media, who were delighted at the superior shoe shopping experience.
Established in 1894 by siblings Tomas, Anna, and Antonin Bata in Zin, Czechoslovakia, Bata has grown to be a leading footwear manufacturer and retailer in the world. The brand now operates in over 70 countries with over 5,000 stores and sells over one million pairs of shoes a day.
Bata’s Spring/Summer Collection is available at Bata branches at the 3rd Level of the SM Megamall’s Building B and Upper Ground Level of SM City Bacoor. Get connected with Bata through Bata Philippines on Facebook, @bataphshoes on Twitter and @bataphilippines on Instagram.
