More Filipino households in the country prefer watching ABS-CBN’s news and entertainment programs.
This is according to data from Kantar Media for March that showed nine out of the top 10 most watched programs nationwide were produced by ABS-CBN. The Kapamilya Network also scored an average audience share of 46 percent in both urban and rural homes in the country, a 12-point lead over GMA’s audience share of 34 percent.
FPJ’s Ang Probinsyano is still the most watched entertainment program, hitting an average national TV rating of 39.9 percent. Filipinos are still hooked on the series’ action-packed plot that not only teaches them good values but also promotes crime awareness.
When it comes to news, primetime newscast TV Patrol remains as the most watched news program in the country with an average national TV rating of 30.7 percent versus 24 Oras, which posted only 19.8 percent. More Filipinos tune in to the timely and relevant stories delivered by TV Patrol led by anchors Noli De Castro, Bernadette Sembrano, and Ted Failon.
Korina Sanchez’s Rated K, meanwhile, topped all current affairs programs with an average national TV rating of 24.1 percent.
Primetime Bida teleseryes My Dear Heart (28.7 percent), Wildflower (21 percent), and A Love to Last (17.9 percent) also made it to the top 10 as they continue to captivate viewers with different stories about love and family. Heart’s family keeps holding on to their faith that their little angel will soon get well in My Dear Heart, Ivy carries on with her quest to seek justice for her parents and save Poblacion Ardiente from the ruling oligarch family in Wildflower, and Anton and Andeng continue to fight for their love in hopes of winning the hearts of their respective families.
Viewers also watched the heartwarming and inspiring stories of Filipinos overcoming struggles in MMK (31.1 percent) as well as the relevant dramatization of real-life cases that teach them their legal rights in Ipaglaban Mo (19.8 percent).
The values-laden and modern fantasy stories brought by Wansapanataym is also a hit, especially among young viewers, as it garnered an average national TV rating of 36.8 percent.
ABS-CBN’s comedy and talent-variety shows Your Face Sounds Familiar Kids (35.6 percent), Home Sweetie Home (26.3 percent), It’s Showtime (Saturday) (23.8 percent), and Goin Bulilit (22.5 percent) did not get left behind as they continue to provide bonding opportunities for the family.
ABS-CBN once again ruled primetime (6 p.m.-12 midnight), where it scored an average audience share of 50 percent compared to GMA’s 33 percent. The primetime block is the most important part of the day when most Filipinos watch TV and advertisers put a larger chunk of their investment in to reach more consumers effectively.
ABS-CBN also beat GMA in March in other areas. More viewers tuned in to the Kapamilya network in Total Balance Luzon with an average national audience share of 47 percent versus GMA’s 35 percent, in Total Luzon with 42 percent versus GMA’s 36 percent, in Total Visayas with 53 percent versus GMA’s 29 percent, and in Total Mindanao with 55 percent versus GMA’s 30 percent.
ABS-CBN is home to the nation’s top-rating TV programs, box-office films, and best-selling books and music. With the ability to harness the latest in technology and innovation, the company is rapidly transitioning into an agile digital company with the biggest online presence among all media companies, and a growing list of digital properties. ABS-CBN was also first in the country to offer content online and on mobile, and even pioneered digital television in the nation.
