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Wednesday, May 1, 2024

Procter and Gamble backs sari-sari stores

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The Trade Department and Procter and Gamble signed an agreement to help micro-entrepreneurs develop their business skills and gain access to start-up capital.

The P&G Angat Kita Program is designed to help sari-sari storeowners and other micro-entrepreneurs advance their skills through seminars provided by the agency’s Negosyo Centers.

“This agreement is a huge lift for our micro-entrepreneurs especially that we are targeting those who are at the bottom of the pyramid. We are a step closer to achieving the trabaho at negosyo agenda of the administration,” Trade undersecretary for regional operations group Zenaida Maglaya said.

The P&G Angat Kita Program will also help micro-entrepreneurs gain access to start-up capital in the form of goods or products and network linkage they need to help grow, maintain businesses and lift their current status.

The agreement will also provide P2,500 worth of P&G start-up package after successfully finishing a basic merchandising seminar in Negosyo Centers to 1,000 initial participants of the program. In total, there are 448 Negosyo Centers operating since its inception in 2014.

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