ABS-CBN kicked off 2017 on top as more viewers in January from both urban and rural homes nationwide preferred programs that give inspiration and promote love of family and compassion.
The Kapamilya network enjoyed an average audience share of 44 percent or eight points higher than GMA’s 36 percent, according to data from Kantar Media.
Out of the top 20 most watched programs in the country last month, 15 programs were produced by ABS-CBN.
Topping the list was the undisputed number one show FPJ’s Ang Probinsyano, which tackles relevant social issues and promotes family values to viewers. It registered an average national TV rating of 37.2 percent.
It was followed by Your Face Sounds Familiar Kids, which gives an avenue for celebrity kids to showcase their musical talents, with 35.2 percent. Values-laden series Wansapanataym, meanwhile, also made it to the list with 30.1 percent.
MMK scored 30 percent and continued to give hope and life lessons with its depiction of Filipinos’ real-life stories and struggles.
ABS-CBN’s newest primetime series My Dear Heart, which highlights people’s capacity to love, also resonated with viewers as it recorded 28.5 percent.
Also in the top 20 are TV Patrol (28.8 ), Magpahanggang Wakas (25 percent), Home Sweetie Home (24.9 percent), Goin Bulilit (23.1 percent), A Love to Last (22.7 percent), TV Patrol Weekend (18.6 percent), Ipaglaban Mo (17.7 percent), Minute to Win It Last Man Standing (17.7 percent, Doble Kara (17.4 percent), and It’s Showtime (16. percent).
ABS-CBN’s live telecast of the 65th Miss Universe also fared better than competition and scored national TV rating of 27.4 percent versus GMA’s 17 percent.
Kantar Media, which uses a nationwide panel size of 2,610 urban and rural homes, represent 100 percent of the total Philippine TV viewing population.
Meanwhile, the Kapamilya network also ruled household viewership across all time blocks especially in primetime (6 p.m-12 mn) where it scored 47 percent, an 11-point lead compared to GMA’s 36 percent. The primetime block is the most important part of the day when most Filipinos watch TV and advertisers put a larger chunk of their investment in to reach more consumers effectively.
Viewers nationwide also tuned in to ABS-CBN in other parts of the day. Aside from primetime, ABS-CBN won in other time blocks nationwide that include morning block (6 a.m.-12 nn) with 40 percent versus GMA’s 35 percent; the noontime block (12 nn-3 p.m.) with 44 percent versus GMA’s 36 percent; and afternoon block (3-6 p.m.) with 45 percent versus GMA’s 37 percent.
As ABS-CBN kept its lead over its rival network, it also dominated the digital space in 2016. ABS-CBN’s media website www.abs-cbn.com breached three billion page views and averaged 40.3 million monthly users, becoming the biggest local website in the country. It also ranked fourth after global giants Facebook, YouTube, and Google, according to web traffic data and analytics site Alexa.
In other areas, ABS-CBN also beat GMA in January. More viewers tune in to the Kapamilya network in Total Balance Luzon with an average national audience share of 46 percent versus GMA’s 39 percent, in Total Luzon with 40 percent vs GMA’s 38 percent, in Total Visayas with 51 percent versus GMA’s 32 percent; and in Total Mindanao with 52 percent versus GMA’s 31 percent.
