GMA Network remains defiant in its claim as the current leader in the network ratings contest claiming it led the game well into the New Year, citing recent data from what it insists as the industry’s trusted ratings service provider, Nielsen TV Audience Measurement (NUTAM). The figures, it says, show the Kapuso network remaining as the no.1 in the country.
From December 2016 to January 15, 2017 (with January 8 to 15 based on overnight data), GMA led competition in National Urban Philippines with a people audience share of 41.7 percent, besting ABS-CBN’s 34.2 percent by 7.5 points.
All time blocks – from morning to primetime – were dominated by GMA as most Kapuso programs continued to rule over competition by strong margins.
Based on National Urban Television Audience Measurement (NUTAM) data, seven out of the top 10 programs were on GMA.
Encantadia, still in no.1, is followed by Alyas Robin Hood in no. 2.
Leading primetime news program 24 Oras alongside weekend top-raters Pepito Manaloto, Kapuso Mo, Jessica Soho, and Magpakailanman also kept their winning streaks in the NUTAM figures.
GMA’s opening salvo for 2017, the romantic-comedy Meant To Be, premiered with high ratings on Jan.ry 9, landing a spot in the Top 10.
Other shows in the list of top programs in the survey period were Hay Bahay!, Kapuso Movie Night, Tsuperhero, 24 Oras Weekend, Someone To Watch Over Me, Wowowin, Eat Bulaga, Pepito Manalotalk, and Imbestigador.
Other shows with significant ratings included Superstar Duets, Sunday Pinasaya, Bubble Gang, and another recently launched, now much-talked show Kapuso program, Ika-6 Na Utos.
The GMA Christmas Special, Magic of Christmas, and New Year Countdown, Lipad Sa 2017, also earned high ratings and beat all other TV programs in the same timeslot. Both Kapuso specials made it to the list of most-watched programs in NUTAM and Urban Luzon.
GMA emerged as the no.1 TV network in 2016 following its consistent and increasingly strong performance since September when it grabbed the nationwide ratings lead from its main competitor.
The Network’s fourth quarter ratings, with people share soaring to 40.3 percent compared to ABS-CBN’s 35.2 percent, was the main driver for GMA’s top ratings last year. GMA ended 2016 with a full year average people audience share of 37.3 percent in NUTAM, ahead of ABS-CBN’s 37.1 percent.
In December, GMA recorded its best ratings performance for 2016 as its people audience share reached 41.7 percent versus ABS-CBN’s 33.9 percent, capping off another milestone year for the Kapuso Network.
It likewise remained undefeated in Urban Luzon, which represents 77 percent of all viewers in urban TV homes in the country, with both its full year 2016 and partial January 2017 performance showing that it is still largely ahead of competition across all day parts. From December 2016 to partial January 2017, GMA’s people share stood strong at 47.7 percent, 18.9 points higher than ABS-CBN’s 28.8 percent.
Nielsen data is gathered through a greater number of sampled homes nationwide in comparison to Kantar Media. With approximately 900 more homes surveyed in Total Urban and Rural Philippines compared to Kantar, Nielsen data is statistically considered more representative of the total TV population.
