Isuzu Philippines Corp. posted its best annual performance in 2016 with sales of 27,361 units, up 21 percent from 22,581 units in 2015.
The company registered a record sale of 2,965 units in December, up 25 percent from 2,365 units year-on-year.
“Isuzu Philippines Corporation’s record sales performance in 2016 is clearly a benefit coming from a strong domestic economy that inspired consumer confidence and spending. It also mirrors the continued uptick of the entire local automotive industry, which is also enjoying unprecedented results,” said Isuzu president Hajime Koso.
Leading the sales were Isuzu trucks and buses with 1,716 units, a 219-percent jump over 2015 sales.
Sales of the Isuzu D-MAX pickup rose 27 percent to 3,966 units from a year ago.
“The introduction of changes to models and the sustained promotional and marketing campaigns have all helped in driving customer interest toward the Isuzu brand last year. A strong network of dealerships, as well as excellent after-sales services, also contributed in ensuring that Isuzu was able to maintain its upward trajectory,” Koso said.
Isuzu mu-X remained the company’s best-selling model with deliveries of 12,657 units, topping the vehicle’s 2015 sales by 16 percent.
Supporting the company’s flagship model are sales of the Isuzu Crosswind that grew 13.7 percent to 4,659 units from the previous year, and those of the N-Series light-duty commercial trucks, which rose 11 percent to 4,363 units.