GMA Network Inc. and ABS- CBN Corp. both claimed higher television ratings in 2016.
GMA Network, citing the results of Nielsen TV Audience Measurement, said it registered a total day people audience share of 37.3 percent in National Urban Television Audience Measurement for the period January to December 2016, ahead of ABS-CBN’s 37.1 percent.
GMA grabbed the nationwide lead from ABS-CBN, based on people shares in September 2016 and has since prevailed over competition by consistently increasing margins.
Leading across all day parts, the Kapuso network said it recorded a people share of 40.3 percent in the fourth quarter, outranking ABS-CBN’s 35.2 percent by 5.1 points.
Coming from a 5.1-share point lead over ABS-CBN in November in NUTAM, GMA scored its strongest performance in 2016 in December with a people audience share of 41.7 percent, equivalent to a 7.8-point margin over ABS-CBN’s 33.9 percent.
Meanwhile, ABS-CBN said data provided by multinational audience measurement firm Kantar Media showed the Kapamilya network posted an average audience share of 45 percent, or 11 percent higher than GMA Network’s 34 percent.
Across all time blocks, ABS-CBN also remained on top especially in primetime where it scored 49 percent, a 16-point lead compared to GMA’s 33 percent.
The primetime block is the most important part of the day when most Filipinos watch TV and advertisers put a larger chunk of their investment to reach more consumers effectively.
ABS-CBN said it also led the morning block with 39 percent versus GMA’s 35 percent; the noontime block with 44 percent versus GMA’s 35 percent; and afternoon block with 44 percent versus GMA’s 35 percent.
ABS-CBN said it also beat GMA from January to December 2016. The Kapamilya network said it won the ratings game in total balance Luzon with an average national audience share of 47 percent versus GMA’s 35 percent; in total Luzon with 40 percent versus GMA’s 37 percent and in total Visayas with 54 percent versus GMA’s 26 percent.
