For the second year in a row, loyal LBC customers have given the company the ultimate recognition by awarding the title Preferred Freight Forwarding Company to the country’s no. 1 express delivery and logistic company. In addition, the brand’s values and innovations were put on the spotlight as they took home the award for Best Marketing Campaign of the Year, for LBC’s Padama sa Padala.
“We are very honored to have received not just one, but two awards that demonstrate the trust that our customers have for LBC and how our values resonate with them,” says LBC VP for Middle East Operations, Mark Agalo-os
Hosted by The Filipino Times, the first Filipino-centric publication in the Middle East that gave UAE-based Filipino migrants a voice, the awards is on its second year and focuses on brands that highlight the values and hard work demonstrated by Filipinos.
For 2016, the event drew voters together to recognize the world-class and dedicated organizations and personalities that reflect Filipino ingenuity, with over 165 brands competing for recognition. Voting took place via a public voting system that took into consideration the exemplary ways brands and individuals contributed to the causes and interests of Filipino migrants and communities.
Judges included the multi-awarded professional and community leader, Mary Jane Alvero-Al Mahdi, CEO of Prime and Geoscience Testing Laboratory; Lou Olvido-Parroco, a senior level HR director with over 20 years’ experience in management and human resources; Ken Fortun, project consultant at MyGMA Pay TV Service; and Jojo Dass, editor at The Filipino Times
Nominees were joined by key members of the Philippine Diplomatic Corps, representatives from the UAE government, Filipino community leaders, officers of the Philippine Business Council, Officials of the Bayanihan Council, The Filipino Times partners and advertisers at the prestigious ceremony.
“We pride ourselves for offering a brand experience built on trust and a lasting connection with our customers that will translate into something that they can always rely on. Rest assured that we will strive harder to give our customers the best sending experience and ensure that their padama will be sent with every padala,” he ends.
