GMA Network has retaken the lead in nationwide TV ratings, resulting from its stronger performance in all time blocks, according to data from the ratings service provider Nielsen TV Audience Measurement, to which the network subscribes.
For the period Sept. 1 to Oct. 13 (with Oct. 9 to 13 based on overnight data), GMA overtook its closest competitor in National Urban Television Audience Measurement (NUTAM) with an average people audience share of 38.3 percent, besting ABS-CBN’s 37.6 percent.
GMA likewise remained the undisputed ratings leader in viewer-rich Urban Luzon, which accounts for 77 percent of all viewers in urban TV homes in the entire country, with 43.4 percent, ahead of ABS-CBN’s 32.3 percent.
In Mega Manila, another traditionally strong area for GMA representing 59 percent of urban viewers nationwide, the Network kept its total day ratings advantage with 46.1 percent versus ABS-CBN’s 28.2 percent.
In partial October (Oct. 1 to 13), GMA particularly showed a stronger following on weekday evening primetime in NUTAM, with its people audience share reaching 40 percent against ABS-CBN’s 37.3 percent.
In comparison to ABS-CBN, more programs from GMA landed in the partial October list of 30 top-rating shows in Urban Luzon with a total of 18.
The well-loved Kapuso telefantasya Encantadia grabbed the no.1 spot in the Urban Luzon chart, while emerging as the highest-rating Kapuso program in National Urban Philippines.
The recently launched Alyas Robin Hood, primetime newscast 24 Oras, program Pepito Manaloto, news magazine show Kapuso Mo, Jessica Soho, weekly drama anthology Magpakailanman, and weekend primetime comedy Hay Bahay! were among those in the top 10 programs in Urban Luzon during the covered period.
Other top-rating Kapuso programs were 24 Oras Weekend, Ismol Family, Sunday PinaSaya, Wowowin, Someone to Watch Over Me, Eat Bulaga, Imbestigador, Superstar Duets, #Like, Dear Uge, and Sa Piling ni Nanay.
Nielsen gathers data through a number of sampled homes nationwide in comparison with other ratings service providers. Nielsen has a nationwide sample size of 3,500 urban and rural homes.
As the leading ratings service provider, Nielsen TV Audience Measurement service boasts a total of 31 clients/subscribers including 8 local TV networks, 4 regional clients, 2 block timers, and 17 media agencies.
GMA subscribes to Nielsen along with TV5 and Aksyon TV, CNN Philippines, Net 25, Ebiquity-Faulkner CBN Asia and TAPE Inc., and major advertising and media agencies such as Dentsu Aegis Network (Carat, Mediaforce Vizeum, Dentsu), GroupM (Mediacom, Mindshare, MEC and Maxus), Omnicom Media Group (OMD, PHD and M2M), Zenith Optimedia, and Starcom Mediavest.
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But ABS-CBN maintains it’s still the leader in national ratings covering urban and rural homes.
ABS-CBN, citing data from Kantar Media, by which the network vows its nationwide leardership, continues to be the country’s most watched TV network with a national average audience share of 45.7 percent, or a 12 point lead over GMA’s 33.6 percent from Sept. 1 to Oct. 13 covering both urban and rural homes.
Kantar Media uses a nationwide panel size of 2,610 urban and rural homes that represent 100 percent of the total Philippine TV viewing population, while the other ratings data supplier AGB Nielsen reportedly has 2,000 homes based in urban areas that represent only 57 percent of the Philippine TV viewing population.
ABS-CBN, the country’s leading media and entertainment company, also led in September with a national average audience share of 46 percent covering urban and rural homes vs. GMA’s 34 percent.
Eight out of the top ten most watched programs last month were produced by ABS-CBN led by the undisputed number one program in the country, FPJ’s Ang Probinsyano with an average national TV rating of 39.2 percent.
In other areas, ABS-CBN also dominated GMA last month. Kapamilya led the ratings game in Total Luzon with an average audience share of 41 percent vs. GMA’s 37 percent; in Total Visayas with 55 percent vs. GMA’s 26 percent; in Total Mindanao with 58 percent vs. GMA’s 28 percent; in Total Balance Luzon with 49 percent vs. GMA’s 35 percent; and in Metro Manila with 37 percent vs. GMA’s 33 percent.
Kantar Media is a TV audience measurement provider with capabilities in gathering viewing data in both digital and analog platforms. It is a multinational market research group that specializes in audience measurement in more than 80 countries, has 26 TV networks, ad agencies, and pan-regional networks subscribing to its ratings services.
Among its local current subscribers are, apart from the Kapamilya network, are Peoples Television Network Inc., The Huddle Room Media Inc., JRA Advertising (J. Romero and Associates), 720 Consumer Connect, Viva Communications Inc., Manprom, Solar Entertainment Corporation, Starcom, Havas Media Ortega, and Media Agency groups IPG Mediabrands (Touch BPN, UM), Dentsu Aegis Network (Dentsu, Mediaforce, Carat), Omnicom Media Group (OMD, PHD and M2M) as well as Group M (Mindshare, MEC, MediaCom, and Maxus).
International subscribers to Kantar Media include Turner Broadcasting System Asia, NBCU Global Networks Asia Pte Ltd, Google Asia Pacific Pte Ltd, Home Box Office (Singapore) Pte Ltd, Scripps Networks Interactive (Asia) Pte. Ltd., MTV Asia, Fox International Channels, Discovery Networks Asia-Pacific Pte Ltd, CSM Media Research (China), AETN All Asia Networks Pte Ltd, Celestial Tiger Entertainment and Sony Pictures International.