Two of the most beautiful faces in local entertainment have been tapped by local brand Kérastase Paris in the launch of their newest in-salon product, the updated and improved Kérastase Fusio-Dose – Ruffa Gutierrez and Tweetie De Leon.
Kérastase Paris is widely known among beauty and hair enthusiasts as a premium global haircare brand with a product line that’s both sophisticated and tech-savvy, crafted in its elite laboratories in Paris, France. Known to be a hair and scalp care expert since 1964, Kérastase Paris is home to the iconic Nutritive line, with its iconic orange bottle lids known to hordes of women who aim for beautiful hair that’s nourished from within. Since then, Kérastase has launched several targeted hair care lines that tackles specific hair needs. Along with these, renowned beautiful personalities have lent themselves as the faces of Kérastase, among them supermodel Kate Moss, and prima ballerina Diana Vishneva.
That’s why the launch of Kérastase Fusio-Dose in the Philippines would naturally merit the brand to tap the most stunning and accomplished women in the entertainment, beauty and fashion industry, among them actress-producer-host Ruffa Guttierez and supermodel-fashion entrepreneur Tweetie de Leon Gonzalez.
Ruffa’s career as a television personality has always put her in the limelight, where beautiful hair is key, and Tweetie’s status as one of the Philippines’ pioneering supermodels has made her a role model of beauty and confidence to girls of all ages. Their careers have shaped them to be the women that they are, and years in the business have made them clamor for a haircare service that helps them with their specific hair needs.
For her hair that needs to be constantly voluminous to be captured by camera, Ruffa relies on the Kérastase Fusio Dose treatment with Densifique booster to make thinning hair fuller. “Now my hair feels and looks thicker from all angles,” Ruffa quips. Tweetie’s work as a model have demanded countless hairstyling, so she makes sure to regularly revive her hair with the Kérastase Fusio Dose treatment, the Resistance as her booster of choice. “It’s great that I can rely on this treatment to instantly make my hair healthy again,” Tweetie says.
Kérastase Fusio Dose is an in-salon service that offers the signature bespoke Kérastase treatment for any hair type or any hair concern. Need-specific solutions come in the form of Kérastase Fusio Dose boosters: Densifique for thinning hair, Resistance for lifeless hair, Nutritive for unhealthy hair, Reflection for color-damaged hair, and Discipline for hair that needs taming. With this treatment, Kérastase Paris experts assess client’s hair needs are assessed and a bespoke Fusio Dose treatment is recommended on them.
Along with Ruffa and Tweetie, representing the Kérastase Fusio Dose treatment are fashion designer Vania Romoff, stylist-blogger Jenni Epperson and model-entrepreneur Bea Soriano.
