Christmas is the season of giving, when we share our blessings with our loved ones and our fellowmen, especially those who have less in life. Christmas is also a time of joy and celebration, and nowhere else can we see this in children whose eyes light up at receiving gifts – and it is this same spirit of giving that has moved The SM Store and Toy Kingdom, in partnership with SM Foundation and the Department of Social Welfare and Development, to launch the Share a Toy campaign.
A continuing initiative from the country’s biggest mall developer, the campaign encourages shoppers to spread the Christmas cheer by simply donating toys, old or new, for children in less fortunate communities. NGOs also collaborate in this campaign by identifying recipients of the donated toys.
Those who wish to take part in this noteworthy activity may visit any of the Share a Toy booths found at all SM Stores and Toy Kingdom branches to donate old or new toys until December 31, 2015.
SM and Toy Kingdom are likewise sharing the joys of Christmas with big-hearted shoppers, where every P500 single receipt purchase on regular priced toys for donation entitles them to a P50 off coupon valid until January 31, 2016. A maximum of 10 coupons will be given per transaction.
This Christmas, make a child happy and support the Share a Toy campaign of SM.