When it comes to long journeys to the countryside by public bus, Victory Liner has been the top of the mind choice of many Filipinos. For the past 70 years, the bus company has been transporting people to their destinations, and today, it’s the passengers’ turn to take the iconic Victory Liner bus wherever they go.
Being the number one choice of many passengers going to Pangasinan or Baguio, Victory Liner is included in local retail giant Bench’s #LoveLocal campaign, which celebrates popular local brands that are deeply ingrained in popular Filipino culture.
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“Victory Liner has been in the industry for 70 years, and it has stood the test of time,” explained Bench brand marketing assistant vice president Dale Dela Cruz, on why the bus company was shortlisted. “Brands come and go but Victory Liner stayed true to its vision of providing quality transport service to the Filipino people.”
#LoveLocal coincides with the clothing company’s 28th anniversary. The campaign kicked off with the launch of a book featuring celebrities sharing their passions, adoration and pride for our culture.
Part of this campaign is a special edition line of graphic tee highlighting these local brands. A slew of homegrown artists were commissioned to render their creative interpretation of a particular icon. For Victory Liner, Brent Sabas of Ang Illustrador ng Kabataan was in charge of immortalizing the bus company on these collaboration shirts.
The design had Victory Liner buses taking on different forms that convey its numerous destinations. “Life is a journey that allows you to feel different emotions along the way,” shared Sabas. “While on board the Victory Liner, you know that you’re safe and cared for so you can open up your senses and feel every bit of your adventure without worries.”
For their part, the Victory Liner management is excited to know that another wholly-owned Filipino company shares the same commitment they have, not only in boosting fellow local businesses but also to provide excellent services to their customers.
“This is a very noble project. As a local brand, we like projects that support nationalistic ideals,” stated Victory Liner vice president for treasury and marketitng Marivic Del Pilar.
The Victory Liner #LoveLocal shirts are available at Bench outlets in Glorietta, Trinoma, Alabang Town Center, SM Megamall, SM North Edsa, SM Aura, Powerplant Mall, Shangri-La Mall, Newport City, Century Mall, Ayala Cebu and SM Lanang Davao.
