The National Basketball Association (NBA) recently opened its biggest store outside of the United States. The second store after the Glorietta branch, the new store is located in Mega Fashion Hall in Manila.
“The initial flagship NBA Store in Glorietta has established itself as the premier destination for NBA fanatics in the country and we could not be more excited to fuel their passion with the unveiling of our second store,” said Melvin Lloyd Lim, president and CEO, IATC (International Athletic Trading Company, Inc.). “By opening our doors in the heart of Metro Manila, we look forward to providing more fans access to a comprehensive assortment of NBA merchandise, bringing the authentic NBA shopping experience to Filipinos.”
There’s only one NBA store in the US and opening another store in the Philippines signals that the first branch in Glorietta was a successful venture. Earlier this month, the flagship NBA Store in the Philippines received the 2015 Asia Sports Industry Gold Award for the “Best Sports Retail Campaign” in recognition of its industry leading standards. During the opening, five-time NBA champion Ron Harper was present for the ribbon cutting and interacted with fans during the launch.
The new NBA Store offers basketball enthusiasts authentic NBA merchandise and memorabilia. The shop opens with an extensive selection of NBA products from all 30 teams, including official jerseys, footwear, performance gear, lifestyle apparel, basketballs, toys and collectibles. Fans can also find hard-to-get autographed NBA memorabilia and will also appreciate a personalized jersey service.
“We are thrilled to expand our footprint with the opening of the second NBA Store in the Philippines,” said Carlo Singson, NBA Asia associate vice president and country manager for the Philippines. “IATC is the ideal partner in our efforts to outfit more Filipinos in their favorite NBA apparel and to offer the widest range of NBA merchandise in the Philippines.”
The newly opened store carries products from brands like adidas, NIKE, Under Armour, New Era, Panini, Spalding, Stance, 2K Sports, plus select NBA apparel exclusive to the store.
Regular store hours of the NBA Store in Mega Fashion Hall are 10 a.m. to 10 p.m. daily. For more information, follow their page on Facebook at NBA Philippines.
