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Sunday, February 9, 2025

A ‘Golden’ Suzuki experience

Suzuki Philippines deserves high praise as it marks an impressive 50 years in the local automotive industry. Originally established under Rufino D. Antonio & Associates, Inc. in 1957, the company evolved from an architectural and engineering firm into a formidable player in the motorcycle, automotive, and marine sectors over the decades.

The motorcycle business kicked off in 1959 and expanded to become a fully-owned Japanese entity by 1985, officially rebranding as Suzuki Philippines, Inc. In 1995, the company took over the automobile operations of Pilipinas Transport Industries, Inc., venturing into the four-wheeled market. With the rising popularity of marine sports in the Philippines, Suzuki also began distributing outboard motors in 2016.

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Suzuki motorcycles have consistently ranked among the top sellers in the country, and their diverse range of vehicles has become a staple choice for local consumers. Many may not realize that Suzuki has been active in the marine market since 2016, offering powerful outboard motors that enhance water sports experiences.

This milestone was celebrated recently during the One Suzuki Kick-Off Ride 2025, a two-day event designed to immerse media and guests in the Suzuki experience. Key figures from the company, including president Koichiro Hirao and managing director Boying Mojica, were present to engage with participants.

The event kicked off with a grand convoy featuring Suzuki’s entire lineup—from Underbones and Scooters to Big Bikes—beginning at the company’s expansive head office in Carmelray Industrial Park, Laguna. The procession wound its way to Batangas, concluding at the picturesque Pico de Loro in Nasugbu. I had the pleasure of handling the Suzuki XL7 Hybrid as part of this impressive vehicle lineup, alongside other Suzuki Jimnys.

Upon arrival at Pico de Loro, participants were whisked away to the nearby Punta Fuego Yacht Club, where nine speedboats, each powered by two robust 300hp Suzuki engines, took us on an exhilarating voyage along the Hamilo Coast. Everyone aboard agreed that it was a thrilling experience, showcasing the power and performance of Suzuki’s marine engines.

Interestingly, Koichiro Hirao has dedicated 29 years to Suzuki. He began as a sales representative at Suzuki Motorcycle Co. in 1985, the same year Suzuki Philippines was founded. His journey saw him rise through the ranks to become president and COO of Thai Suzuki Motor Co. in 2010, before being appointed president of Suzuki Philippines last year.

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