RIDING the momentum of their historic sweep at the 61st Anvil Awards, TCL Electronics, the Triple Global Top 1 TV Brand and the leader in Fresh Air AC sales, has reached another landmark milestone this 2026. The tech giant officially sealed its contract renewal with Asia’s Superstar, Kathryn Bernardo, for the fourth consecutive year. This partnership highlights the shared pursuit of excellence, seamlessly merging TCL’s world-class innovation with the country’s brightest star to continue ‘Inspiring Greatness’ across the nation.
The partnership was formally formalized during a contract-signing ceremony held in Pasay on January 30. In attendance were TCL Deputy Marketing Director Shae Yu and TCL Brand Manager Joseph Cernitchez, alongside Kathryn’s management team, VCM led by Francis Vidanes, collectively marking a new chapter of collaboration and shared vision for the brand.
“Kathryn Bernardo has become integral to the TCL brand in the Philippines. Her credibility, consistency, and influence reflect our pursuit of excellence. We are excited to strengthen this partnership and create campaigns that continue to inspire Filipinos nationwide. Her connection with audiences helps bring TCL’s innovation and values closer to everyday Filipino homes,” said TCL Brand Manager Joseph Cernitchez.
Kathryn’s decision to renew was a natural one, having witnessed and contributed to the brand’s meteoric rise over the last four years. She is eager to embark on this next chapter, noting that her personal journey has beautifully mirrored TCL’s own evolution from a market challenger to a global industry leader.
“Seeing TCL achieve these new milestones makes me so proud! Our partnership works so well because our missions are perfectly aligned. I’ve always wanted to work with a brand that never stops innovating, and I’m so happy to be growing alongside a team that truly ‘Inspires Greatness,” she enthused.
For Kathryn, this partnership is deeply personal. As she navigates life in her own abode and enters her ‘adulting’ stage, she has decisively curated her space with the very products she represents. It is a testament to how TCL’s innovation supports her journey as a modern, independent woman.
“I feel so blessed to have a home powered by innovation I can truly depend on. It’s definitely made me even more of a home buddy! There’s nothing I love more than staying in and getting lost in the incredible picture quality of my TCL QD-Mini LED TV,” she added.
Staying in has never been more refreshing. Kathryn’s ultimate home companion is her TCL FreshIN 3.0 Airconditioner, which brings next-gen comfort to her space. With its intuitive voice control, she doesn’t even have to lift a finger; the FreshIN responds to her every command, making her relaxation time completely seamless.
