POWER Mac Center (PMC) is marking another first in its 31-year history. The first-ever Apple Premium Partner (APP) store in the Visayas opens at SM City Iloilo, bringing the one-stop complete Apple experience closer to more customers nationwide.
With the highest classification of reseller stores worldwide, an APP is distinctly minimalist, modern, and contemporary in design, mirroring the experience in an Apple Store where retail, service, and training are all in one place. In the Philippines, only PMC is authorized to open APP stores yet.
“Finally opening an Apple Premium Partner store in the Visayas is a celebration of the journey where we constantly reinvent how we serve customers. Through this new hub, we hope to build a stronger, more connected community of Apple fans that put technology to good use, not only in Iloilo but the entire geographical region,” said PMC Director for Marketing and Product Management Joey Alvarez.
Investing in local economic growth
As PMC continues to grow, it brings communities with it, creating jobs and extending support to help them develop their own ventures. With APP stores offering retail, training, and service altogether, opportunities for career growth among local talents are aplenty, ultimately contributing to a livelier local economy.
Every store also has a broader mission: to bridge the implementation of the Apple ecosystem to workplaces, organizations, schools, colleges, and universities. As an Apple Premium Partner, Apple Premium Reseller, Apple Authorized Education Reseller, Apple Authorized Service Provider, and Apple Professional Learning Provider, Power Mac Center is fully equipped to deliver expert advice and service to organizations in Iloilo and the entire Visayas looking to streamline their operations and elevate their stakeholder experience.
Complete your holiday shopping
During the weekend opening of the first Apple Premium Partner (APP) Store in the Visayas, customers at Power Mac Center SM City Iloilo enjoyed exclusive promotions, including up to P20,500 off on select Apple devices, P2,700 off on AirPods, P2,490 off on Apple TV, P1,500 off on accessories, up to 90% off on premium accessories, and up to P1,000 additional on trade-ins, along with installment and credit card discounts of up to P33,000 on Macs and iPhones, all subject to terms and conditions. Guests also joined free in-store group demos to maximize their devices and took advantage of 50% off diagnostics and non-repair services, exclusive to PMC SM City Iloilo customers.
Rack up 1 Infinite loyalty points
All purchases and service transactions completed at the new PMC SM City Iloilo APP store earn customers 1 Infinite loyalty rewards. The premium rewards program grants customers points they can use to redeem premium devices, accessories, and select services and training courses. Members are also entitled to up to 50% discount on Apple training courses and other exclusive perks from Basecamp and Mobile Care, PMC’s official training and service arms.
To participate, new and existing members can simply download the 1 Infinite app from the App Store <http://bit.ly/4hljdr2> or Google Play <https://bit.ly/42ovsyK> and create an account or log in using their registered email address. Full details on the loyalty program are available at <powermaccenter.com/pages/1-infinite>.
Power Mac Center Apple Premium Partner SM City Iloilo is on the 3rd Floor, open daily from 10 AM to 9 PM. It is the 11th APP store nationwide, counting nine in Luzon and NCR and one in Mindanao.
Get first dibs on the latest in technology by following the OFFICIAL Power Mac Center accounts on Facebook, Instagram, X, TikTok, Viber, and YouTube.







