Filipino consumers are navigating a “split-wallet” reality by aggressively cutting back on essential spending while selectively purchasing brands that offer high emotional value, according...
More than a third of Filipinos reported difficulties in “meeting their financial needs based on their monthly earnings alone” amid high consumer prices, according...
Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, ranks 5th on market research firm YouGov’s Most Recommended Brands 2021 List in the...
The country’s group of marketing professionals hopes to promote the Asean brand, which refers to the products and services of the Association of Southeast...
