BingoPlus strengthened its presence at this year’s Sinulog Festival in Cebu, serving as co-presenter and engaging festivalgoers through a range of on-ground activities while underscoring its commitment to community support through the DigiPlus Foundation.
One of the country’s most iconic cultural and religious celebrations, the Sinulog Festival draws thousands of devotees, locals, and tourists to Cebu City each year in honor of the Santo Niño.
To match the festive spirit, BingoPlus set up interactive booths, fun challenges, and branded activity zones, enhancing the overall festival experience. Merchandise and prizes were distributed throughout the celebration, while strategic brand placements across key festival areas boosted visibility during major events and street festivities.
Beyond the celebrations, BingoPlus also highlighted the ongoing efforts of the DigiPlus Foundation, particularly its initiatives to support Cebuanos during times of crisis. The foundation has been actively involved in providing relief assistance and aid to communities affected by natural disasters, reinforcing the brand’s commitment to social responsibility and community resilience.
BingoPlus’ support helped elevate festival programming while reinforcing its support for broader community initiatives. Attendees welcomed the brand’s presence, highlighting the value of corporate partners that go beyond event sponsorship to make a meaningful social impact.
BingoPlus’ presence at Sinulog showcased its commitment to community engagement, cultural preservation, and disaster response. Through festive activations and social initiatives, the brand contributed to the festival’s success while strengthening its connection with the Cebuano community.
