Elevating the running lineup with the Boston Marathon-winning Velociti Elite 3 and the long-distance optimized Velociti Distance.
Global sports performance brand Under Armour has officially launched its new running campaign, “No Invitation Needed (NIN),” alongside today unveils the next generation of its Velociti performance running collection, engineered to support every stage of a runner’s journey from daily training to record-breaking race daysrace-day performance.
The “No Invitation Needed” campaign reframes running not as an act defined by qualification or validation, but as a personal choice that begins the moment a runner decides to start—reinforcing Under Armour’s belief that every runner, at every level, belongs on the road.
“Velociti is the future of fast, built with one goal: to help runners unlock their full potential,” said Jonathan Hutnyan, Senior Product Line Manager of Performance Run Footwear. “Every element reflects insights from world-class athletes like Sharon Lokedi. We’ve created a platform that empowers runners to train smarter, race harder, and redefine what’s possible.”
Proven at the Highest Level: Velociti Elite 3
The pinnacle of the collection is the Velociti Elite 3, a race-day champion shoe that proved its credentials when Under Armour athlete Sharon Lokedi claimed victory at the 2025 Boston Marathon. A significant evolution from its predecessor, the Elite 3 transitions from a FLOW outsole to a full HOVR+ superfoam midsole, significantly reducing weight while enhancing traction for elite race environments.
The combination of supercritical HOVR+ foam and a premium full-length carbon fiber plate delivers explosive propulsion and high energy return. Refined tuning ensures consistent rebound even in the later stages of a marathon, supporting a sustained pace when it matters most. Its dual-layer midsole balances responsiveness with enhanced stability, while the breathable Leno-weave upper provides a secure lockdown through the final miles.
“One of the best things about working with Under Armour is how much they listen to athletes,” said Sharon Lokedi. “The Velociti Elite 3 incorporates thousands of miles of feedback, from the lockdown required on long runs to the responsiveness I need when it’s time to surge. That collaboration paid off in Boston and New York, helping me stay efficient and strong to the finish line. I trust this innovation to help me keep pushing the limits.”
The Long-Distance Essential: Velociti Distance
Leading the training category is the Velociti Distance, engineered to seamlessly connect speed sessions with high-mileage runs. Featuring full-length HOVR+ superfoam, the shoe delivers plush impact absorption paired with a lively, efficient ride. The enhanced midfoot structure and reinforced heel foam provide superior landing stability, reducing fatigue over long distances. Designed as the ideal training partner to the Elite 3, the Velociti Distance offers the reliable cushioning and control needed for demanding marathon preparation.
A Complete Arsenal for Every Run
Beyond the Elite 3 and Distance, Under Armour offers a comprehensive Velociti lineup tailored to every training need:
- Velociti Pro 2: Bridges the gap between daily mileage and race prep. It combines HOVR+ cushioning with an injected plate for a snappy, responsive ride, packaged in a lightweight and versatile build.
- Velociti SPD: A stripped-down, ultra-light daily trainer designed for pure pace. Its single-layer midsole enhances ground connection, allowing for quick cadence turnover and interval speed.
- Velociti Pace: Focuses on daily consistency, combining responsive HOVR cushioning with a stable, comfortable fit to support everyday recovery and base-building runs.
AVAILABILITY & RETAIL INFO
The Under Armour Velociti collection is available at all Under Armour brand houses and select Sports Central stores nationwide.
Under Armour Mall of Asia
Under Armour SM North Edsa
Under Armour SM Megamall
Under Armour SM Baguio
Under Armour SM Cebu
SCI SM Mall of Asia
SCI SM Aura
SCI SM Megamall
SCI SM North Edsa Towers/The Block
SCI SM Makati
Shop online at www.underarmour.com.ph.
Follow Under Armour Philippines on Instagram: underarmourph
