Comfortable. Gentle. Empathetic. Soft. – More than words, these qualities define the heart of Millie Moon, the latest luxury diaper brand finally landing in the Philippines that is redefining comfort and care for Filipino families.
A Beautiful Beginning
It all began in 2021, with the launch of Millie Moon exclusively at Target in the United States. What started as a bold vision to create something beautifully soft quickly became one of the biggest success stories in modern parenting.
Within just four years, Millie Moon has risen to become the #1 most productive brand in Target’s diaper category. The brand’s strength lies not only in its premium quality but also in the deep emotional connection it has developed with young parents aged 25 to 34, who value care, performance, and purpose in every purchase.
A Global Journey
From its success in the US, Millie Moon has continued to grow across countries including Canada, Australia, and New Zealand, quickly becoming a fast-rising global favorite with more than 20,000 five-star reviews from delighted parents.
This global momentum reached South East Asia in 2025, when Millie Moon officially launched in the Philippines, its first home in the region and a key milestone in its growing international journey.
A Softer Choice for Filipino Parents
April 2025 marked a new chapter for Millie Moon as it launched exclusively on Shopee Philippines. Within months, it became the fastest-growing diaper brand on the platform, embraced by Filipino moms who seek only the best for their little ones.
Every Millie Moon diaper reflects the same care that connects parents and their children. Expertly crafted and designed with CloudTouch™ Softness, Millie Moon diapers are gentle on delicate skin while delivering up to 12 hours of protection thanks to their ultra-absorbent core, double leak guards, and secure high waistband.
Designed to be gentle on skin, Millie Moon’s range is free from lotions, latex, and fragrance; dermatologically tested; and certified by leading organizations including OEKO-TEX and Dermatest. The brand also features a pH-balanced layer specifically developed for sensitive skin, making it a trusted choice for even the newest arrivals.
With these award-winning features, Millie Moon goes beyond what diapers offer, it provides peace of mind that parents are giving the best for their babies.
Find Comfort with Millie Moon
Millie Moon’s latest initiative, the Find Comfort Campaign highlights the brand’s commitment to supporting each parent’s journey. Millie Moon provides real comfort for both parents and their little ones. For babies, it’s the softest touch against their skin. For parents, it’s reassurance that they’re doing their best. Parenting is tough, but a bit of comfort goes a long way.
For more information, visit: https://milliemoon.com/en-PH To shop visit: https://shopee.ph/millie_moon
