Bacolod City, Philippines — What started as a supplement originally taken for personal use passed down through generations is now one of the most talked-about health products in the country.
10FT Vitamins, a plant-based growth supplement developed by a local company is gaining traction nationwide for its reported results in helping Filipino youth achieve physical growth, boosted energy, and renewed confidence.
The supplement, now available in Mercury Drug stores, Shopee, Lazada, and select provincial drugstores, is the flagship product of Danford Pharmaceuticals Ventures Inc., a health startup founded in Bacolod.
From Family Tradition to National Health Brand
Daniel Coo, the company’s founder and current president, attributes the inspiration behind 10FT to a family tradition that began with his grandfather. After personally experiencing the benefits of the original formula—growing to 6’4″ himself—Coo saw potential beyond personal use.
But it wasn’t until 2021, when he reconnected with a childhood friend, Kyan Andrada, that the mission became clear. Despite coming from parents under 5’5″, Kyan had grown to 6’1″ after regularly taking the family supplement since age 12.
“That moment made me realize that height isn’t just determined by genetics,” said Coo. “Seeing Kyan’s growth was a wake-up call. I knew we had something that could change lives.”
Motivated by the transformation, Coo partnered with a local laboratory to reformulate the supplement into an FDA-approved tablet, making it safer, easier to consume, and accessible to a broader market.
Natural Ingredients, Real Impact
10FT’s formulation centers on Panax notoginseng, a plant-based ingredient known for its potential to support growth, bone strength, and circulation. The supplement is designed for individuals aged 8 to 23, when the body is most responsive to physical development.
Originally a powdered mix, the product was converted into tablet form to improve taste, dosage control, and daily compliance.
“The original powder worked, but the taste wasn’t ideal,” Coo explained. “The tablets made it easier for kids and teens to take consistently, and that change helped us grow.”
Testimonies Drive Demand
The company’s rapid rise has largely been fueled by testimonials and organic growth. Parents and users frequently report not only physical height gains, but also increased appetite, better sleep, and higher energy.
One such case is Allen Miguel de Paula, who reportedly gained seven inches in a matter of months. The Laborte sisters, now 5’11” at just 14 years old, also stand out among dozens of user success stories.
“We’re not here to sell miracles,” said Coo. “We’re offering an opportunity for growth—literally and figuratively.”
Backed by Athletes, Built for Everyone
While 10FT has become particularly popular among aspiring and developing athletes—especially in basketball and volleyball—it is positioned as a supplement for all youth looking to reach their potential.
The brand has partnered with athletes who see value not only in the physical benefits but in the holistic message of the product: consistency, discipline, nutrition, and belief.
“Athletes understood our mission right away,” said Coo. “They know that growth is earned, and they’ve helped us share that with young people all over the country.”
Growth Beyond the Product
Beyond the tablets, 10FT promotes lifestyle improvements like proper sleep, good nutrition, and active living. The company even released a Growth Checker wall chart—designed to track users’ height gains at home—adding a motivational visual to the journey.
As the brand continues to expand both online and through retail, Coo is focused on product innovation and deeper community engagement. The team is exploring partnerships with sports programs, schools, and healthcare organizations to scale their impact further.
“We want to be known not just as a supplement brand, but as a movement,” Coo said. “One that helps young Filipinos grow into their best selves—on and off the court.”
About 10FT
10FT is an FDA-approved food supplement developed by Danford Pharmaceuticals Ventures Inc. in Bacolod City. Designed for individuals aged 8 to 23, it uses Panax notoginseng and other natural ingredients to support growth, bone health, and overall wellness. For more information, visit 10FT Vitamins
