Manila, Philippines Oct 2, 2025– This season, Crowne Plaza Manila Galleria in collaboration with JMG events proudly celebrates the strength, style, and stories of women in “Her Story: Celebrating Every Woman’s Milestones,” a fashion gala that transforms the runway into a canvas of empowerment. The much-awaited event takes place on Sunday, October 12 at 6:00 PM in the hotel’s Grand Ballroom.
Reimagining fashion as a tribute to the milestones of every woman’s journey from childhood dreams to motherhood, career breakthroughs to community leadership the gala brings together powerful stories and exquisite couture in one unforgettable evening.
Leading the evening’s visual storytelling is designer Rhon Balagtas, a rising name in Philippine fashion and a proud advocate of heritage and sustainability. Her debut solo gala features original creations that reflect timeless elegance and the enduring courage of the modern Filipina. Each piece pays homage to local artisans, indigenous weaves, and the cultural richness of the Philippines.
Adding star power to the runway are some of the country’s most beloved beauty queens, led by the Philippines’ first Miss Universe, Gloria Diaz, joined by Bea Santiago, Wynwyn Marquez, and Nina Ricci Alagao. They will walk alongside esteemed philanthropists and advocates, while musical icons Ima Castro and Lani Misalucha elevate the evening with their soulful performances with the direction of Jason Donato.
As a proud host of the gala, Crowne Plaza Manila Galleria also highlights its ongoing commitment to sustainability and community impact values deeply woven into the fabric of the event. “At Crowne Plaza Manila Galleria, we believe that true hospitality goes beyond service—it’s about creating meaningful experiences and supporting purposeful causes,” said Patria Puyat, Cluster General Manager of Crowne Plaza and Holiday Inn & Suite Manila Galleria. “Her Story is not only a celebration of women’s achievements, but also a reflection of our advocacy for sustainability, cultural preservation, and giving back to the community. We are honored to provide a stage where fashion meets purpose.”
The event is a collaboration between Crowne Plaza Manila Galleria and JMG Infinity Events, a premier events company with over 30 years of experience in producing high-impact corporate and social events in partnership with leading organizations across industries, both locally and internationally. Proceeds from the gala will benefit Project PEARLS, a non-profit organization committed to uplifting underprivileged Filipino communities through its core values of Peace, Education, Aspiration, Respect, Love, and Smiles. “As the lights dim and the first model walks the runway, the message is clear: fashion is more than beauty—it is a powerful voice for women, echoing strength, freedom, and the countless milestones that shape their story,” said Ruby Guiyab, Founder and CEO of JMG Infinity Events.
As part of the #HerStory Milestone Event at 3 PM, up-and-coming fashion designers from the Fashion Institute in the Philippines present the matinee “Threads of the World: A Global Heritage.” This groundbreaking fashion show celebrates global traditions through contemporary design. Featuring traditional garments from Asia, Africa, the Americas, Europe, and Oceania, the show highlights exquisite craftsmanship, rich cultural narratives, and a spirit of unity. With a unique runway experience and a powerful finale, “Threads of the World” promises to leave audiences inspired by the beauty and heritage woven into every piece.
This event is proudly sponsored by Twinings, Roger Acierda, Cake Concepts, Leggo, GExtreme, Galaxy, Angelo’s, Culture Salon & Style Lounge, Mark’ed Salon, Lambanog Bahala Brandy, Intele, Jo Bragais, Love Rocks Jewelry, Fashion Institute of the Philippines, Makati, and House of Arogya. With every look that graces the runway, Her Story reaffirms that fashion is not merely about style—it is a dynamic voice for change, a celebration of identity, and a beacon of hope for future generations.
The one-day event is open to the public via registration through a QR code starting at 11 AM on October 12, 2025.
