Johnnie Walker celebrates its legacy of being the greatest whisky of all time through creative collaborations
Manila, Philippines — For over 200 years, Johnnie Walker has pushed boundaries to establish itself as the world’s most popular Scotch whisky brand. Unveiling its newest Greatest Of All Time (G.O.A.T.) campaign, Johnnie Walker proudly celebrates this legacy built on celebrating how breaking barriers defines greatness.
The campaign invites consumers to explore what makes Johnnie Walker the #1 whisky of all time while showcasing its greatness through creative collaborations with artists and personalities who are G.O.A.T icons in their respective fields.
This stellar lineup of icons include Filipino rock legends Urbandub, stand-up comedian Red Ollero, drag superstar Marina Summers, hip-hop dance sibling duo Angelica and MJ Arda, and renowned fashion stylist Liz Uy. These trailblazers embody the years of hard work and creativity that define the spirit of Johnnie Walker.
“We meticulously selected these G.O.A.T icons not only to highlight their remarkable talents, but because they embody the same commitment and passion for their craft that reflect the same spirit of Johnnie Walker,” said Merell Beltran, Diageo Marketing Manager for Culture and Advocacy.
Urbandub, an internationally acclaimed indie rock band formed in 2000, rose from its humble beginnings in Cebu to become a force in the local music industry becoming the first indie rock band in the country to release albums nationwide under a major label. Meanwhile, stand up comedian Red Ollero has shone a global spotlight on Filipino comedy with his Netflix special, “Red Ollero: Mabuhay Is A Lie” that has been watched across more than 100 countries through the streaming platform.
Drag superstar Marina Summers, runner-up on season 1 of Drag Race Philippines and a contestant on RuPaul’s Drag Race: UK vs The World season 2, has made a profound cultural impact on the country’s LGBTQ+ community, elevating Filipino drag to a celebrated art form.
Award-winning dancers, choreographers, and coaches Angelica and MJ Arda are the founders of A-Team and have showcased Philippine dance talent on the global stage through numerous international competitions.
Completing the roster of greats is Liz Uy, renowned style icon whose influence and expertise has established her as one of the most sought out celebrity stylists today.
Raising A Glass to Greatness at G.O.A.T. Fridays
Bringing greatness within reach, Johnnie Walker took over Manila’s hottest bars with G.O.A.T. Fridays, a series of events that give everyone a chance to celebrate with the whisky of all time. Each G.O.A.T. Fridays event spotlighted a G.O.A.T. icon’s excellence through live performances, offering guests the opportunity to witness greatness up close, all while enjoying expertly crafted Johnnie Walker cocktails.
Previous G.O.A.T. Fridays featured an explosive night of music with Urbandub performing their greatest hits, a night of comedy with Red Ollero with some of the country’s top stand-up comics; a fierce evening of drag performances headlined by Marina Summers; a one-night-only showcase of dance styles curated by MJ and Angelica Arda.
The campaign’s culminating leg featured a grand finale featuring fashion and style G.O.A.T. Liz Uy at the helm of a one-of-a-kind fashion show that explored the intersection of cocktails and fashion. Each look on the runway was inspired by the unparalleled greatness of each G.O.A.T. icon and a limited edition cocktail they created with Johnnie Walker.
The Johnnie Walker G.O.A.T. campaign is more than a tribute to the brand’s rich history. It’s a reminder of why it’s #1 and a celebration of its continued commitment to excellence, delivering a whisky experience that’s truly one-of-a-kind and nothing short of the greatest.
Raise a glass to greatness and bring Johnnie Walker to all your celebrations. To stay updated about G.O.A.T Fridays and other upcoming Johnnie Walker events and announcements, follow @johnniewalkerph.