Absidy, the Filipino-founded makeup brand, recently celebrated its first anniversary with a chic and stylish event that showcased its commitment to creating a unique and luxurious experience for its customers.
The event was a testament to the brand’s dedication to crafting high-quality products that enhance natural beauty, while also offering a sense of community and empowerment.
Heart Evangelista, Absidy’s brand ambassador, shared her insights on the importance of passion in achieving success.
“If you love something and you have so much passion for it, and so much patience, then everything will be a work in progress,” she said. “You will truly achieve what you desire.”
Heart’s words resonated with the brand’s founder, Aleisha Yap, who spoke about the years of dedication and hard work that went into bringing Absidy to life.
“In your eyes, we’ve only been around for a year,” she shared, “but in my eyes, Absidy has been around for almost four years because it’s something I’ve worked on ever since, during the pandemic. I’ve really seen it grow from sketches on my iPad to now seeing it in stores.”
The event was a celebration of Absidy’s commitment to inclusivity and beauty without bounds. It showcased the brand’s signature products, including its popular Cashmere Kiss lipstick collection, known for its velvety texture and creamy finish.
Absidy also launched their newest collection and also introduced Beauty Base as part of their latest lineup.
The evening culminated with a grand prize giveaway: an all-expense-paid trip for two to Japan. This gesture underscored Absidy’s dedication to creating a truly luxurious and memorable experience for its customers, going beyond simply selling makeup.
Absidy is more than just a makeup brand; it’s a movement. It’s a celebration of beauty, empowerment, and the power of passion. It’s a brand that understands that true beauty comes from within and is reflected in the confidence and joy that its products inspire.