Sino pa bang pwedeng tulungan today?
It’s the first thing multi-hyphenated actor Alden Richards asks himself when he wakes up, a quiet reminder of the purpose he says now defines his career.
As he celebrates 15 years in the industry, Alden shared that his motivation no longer comes from fame or milestones, but from finding new ways to help.
“Things that I’m doing in my own small way create ripples of kindness and extend to the common good,” he said.
During the press conference for his upcoming fan meeting in December, Alden shared that fan encounters and moments of connection still give him a sense of fulfillment.
“That’s why I continue what I do—to use my platform to help others and inspire positive change. That’s what keeps me going,” the actor added.
Over the past 15 years, Alden said his career has been as much a journey of personal growth as it has been a professional one. He described his younger self as uncertain and hesitant, someone who lacked a clear direction and the mindset to give back.
“The old Alden was scared, insecure, unsure about the things he wanted to do in life, without a plan. I probably didn’t yet have the mindset to give back or the mindset that comes with having a purpose at that time,” he told Manila Standard Entertainment.
Through the opportunities and challenges of the entertainment industry, Alden said he has learned to make decisions with confidence, to stand by them, and to use his platform not just for himself but for others.
“I was able to stand by my decisions and to create different opportunities for myself and for the people around me, for them to experience the level of bliss that I am able to feel because of my tenure here in the industry,” he continued.
For him, these changes have made purpose and service central to his life, turning each project, fan interaction, or initiative into a chance to create ripples of kindness that extend beyond the screen.
Alden then reflected on the lessons learned from projects that didn’t go as planned, adding that he views his career not as a series of achievements to check off, but as an opportunity to make a meaningful impact.
“I’d like to see it as an opportunity to be able to do it. If it’s not for you, it’s not for you. No matter how big the project, how massive the vision, or how huge the opportunity, if it’s not really meant to happen yet, it simply won’t happen,” Alden explained.
He said that perspective has allowed him to embrace the highs and lows of showbiz with gratitude, stressing that setbacks are opportunities to grow and that one must remain grateful for each chance. This mindset allows him to focus on the purpose behind his work and the positive impact he can have on others.
“Sometimes, in situations like that, you just have to be thankful. Maybe the opportunity is telling you, this isn’t for you yet. And you’re not ready for it. So then you move forward and wait for another opportunity to present itself,” Alden explained.
This holiday season, Alden said he does not seek material gifts, emphasizing that what truly matters to him are the intangible moments of connection and the joy of giving.
“Giving gifts is even more fulfilling. It feels better to give than to receive. I hope we can help even more people with whatever they may need in life,” he stated.
