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Sunday, June 15, 2025

GMA leads 2025 election coverage across TV, online platforms

GMA Network emerged as the most-watched news source during the 2025 midterm elections, outperforming its competitors across television, online, and radio, according to industry data.

Based on Nielsen Philippines’ TV Audience Measurement, GMA’s special coverage Eleksyon 2025: The GMA Integrated News Coverage garnered a combined people rating of 4.2 percent in Urban Philippines on May 12 and 13. This figure was significantly higher than the 0.8 percent and 0.3 percent posted by election specials on TV5/RPTV (Bilang Pilipino 2025) and A2Z/Kapamilya Channel (Halalan 2025), respectively.

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GMA’s combined television reach through GMA and GTV reached 23.5 million viewers nationwide. Its flagship newscast 24 Oras also led primetime ratings on May 12, recording a 12.9 percent people rating, compared to 2.7 percent for TV Patrol and 2.0 percent for Frontline Pilipinas. Other primetime programs on rival networks, including FPJ’s Batang Quiapo (8.6 percent), Incognito (6.6 percent), and Saving Grace (3.2 percent), also fell behind.

Online, GMA’s election livestream drew 112 million views across Facebook (58.4 million), YouTube (22.4 million), and TikTok (31.2 million), according to Tubular Labs. This topped ABS-CBN News’ 97.3 million and News5’s 72 million views.

On radio, Eleksyon 2025, Super Radyo DZBB Special Coverage aired from May 11 to 13 via DZBB 594 and 20 other Super Radyo and Barangay FM stations nationwide. GMA’s international channels also provided live updates for overseas Filipinos.

The coverage featured a full roster of GMA Integrated News personalities, including Mel Tiangco, Vicky Morales, Arnold Clavio, and Howie Severino. It was supported by over 800 journalists and staff, seven regional TV stations, and 21 radio stations under the network’s “Dapat Totoo” campaign.

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