Eton Properties Philippines, Inc. has partnered with Philippine National Bank (PNB) to widen access to home loan financing for overseas Filipinos and local homebuyers investing in residential developments in the country.
The partnership aims to support qualified buyers seeking bank financing for Eton residential projects, including Blakes Tower at WestEnd Square. It aims to make the homebuying process more accessible and structured, particularly for overseas Filipinos who wish to begin their investment journey while still abroad.
Eton president and chief executive Kyle Ellis C. Tan said the collaboration aligns with the company’s long-standing mission of making homeownership more attainable for Filipino families.
“At the heart of our business is a purpose my grandfather (Lucio Tan) has always emphasized: To improve the lives of Filipinos. This partnership with PNB reflects that commitment,” Tan said. “By combining Eton’s focus on well-located developments with PNB’s trusted financial solutions, we are helping more Filipino families take a confident step toward homeownership.”
Tan added that PNB’s strong presence both locally and overseas enhances Eton’s ability to serve overseas Filipinos who want to invest their hard-earned income in long-term assets back home.
Eton sales head and senior assistant vice president Robert Andrew Adriano said the company’s residential sales performance this year reflects steady demand from buyers who value location, long-term value, and reliable financing.
“Eton saw stronger momentum this year because we stayed disciplined on the basics: attracting the right buyers and converting demand with consistency. Our market is deliberate. They value location, long-term value, and a financing partner they can trust,” Adriano said. “This partnership with PNB strengthens that journey by giving overseas Filipinos and local end-users a clear, credible path to homeownership, one they can start even while abroad.”
Eton noted that residential sales have played a key role in driving overall business momentum, supported by improved conversion rates and buyer confidence in well-located developments.
PNB and Eton are both under conglomerate LT Group Inc.
