Ayala Land Inc’s (ALI) estate in Tarlac is gaining traction as more investors and businesses move into Cresendo, its 290-hectare mixed-use development that is rapidly becoming the city’s new downtown and a regional business hub.
First launched in 2011, Cresendo is backed by an ₱18-billion capital expenditure plan aimed at transforming it into a world-class industrial and commercial center. Today, that vision is taking shape as commercial and industrial lots continue to attract strong demand.
ALI said phases 1 and 2 of Cresendo’s commercial lots have sold out, prompting the launch of Phase 3, worth ₱4.4 billion.
Its 32-hectare industrial park, which will house light-to-medium, nonpolluting industries, is also 98 percent sold, with locators expected to create about 2,000 jobs once operations begin.
Cresendo’s growth aligns with Tarlac’s strong economic momentum. The province recorded a 6.7 percent GDP (gross domestic product) growth rate, faster than the national average. The strong growth was fueled by major infrastructure links such as the SCTEX and proximity to Clark International Airport. Rising household incomes and urban migration have also contributed to sustained property demand.
Retail Brands and Institutions Moving In
Cresendo has attracted several national brands in recent months. McDonald’s has opened its first “Green & Good” sustainable store in Tarlac. MerryMart Supermarket and 7-Eleven are already operational, and Don Bosco Tarlac has expanded its education programs to include Senior High School and technical-vocational courses.
New lifestyle and dining spots such as 21st Bean Café, Velvet Vibes, and MiPanda are also set to open, increasing foot traffic and boosting Cresendo’s appeal as a community destination.
“The speed of take-up reflects strong confidence in Tarlac’s potential as the next commercial hub north of Metro Manila,” said Clarence Carcellar, project development manager for Cresendo.
Community Spaces Add Life and Value
Beyond business, ALI has built civic and lifestyle features to support community development. A 1.5-hectare town plaza, a multipurpose field, and a themed garden are now active venues for events like Al Fresco Nights, which celebrate local businesses and talent.
“These community events not only bring people together but also strengthen the value proposition for investors and locators,” said Christine Enriquez-Yabao, Ayala Land Estates’ marketing manager for Central Luzon and business synergies.
With new phases underway and a growing list of locators, Cresendo is well on its way to becoming a key growth center in Central Luzon. Its combination of commercial, industrial, and civic spaces is transforming Tarlac into a modern business district and an emerging hub outside Metro Manila.
