Jollibee, the country’s number one fast food chain, proudly celebrates another milestone as it garnered multiple honors at the prestigious 21st Philippine Quill Awards.
The recent wins not only recognize Jollibee’s excellence in communication management but also showcase its ability to craft campaigns that resonate deeply with Filipinos while driving brand relevance and business impact, bringing joy to all audiences across the nation.
Some of the winning campaigns:
· Make it Christmas with Jollibee Joy
Jollibee’s 2023 Christmas campaign transformed ordinary moments into extraordinary holiday memories. Through a hero digital video, innovative activations, surprise mascot visits, and nationwide store dress-ups, the campaign successfully boosted engagement and sales, further cementing Jollibee’s role at the heart of Filipino Christmas traditions.
· Turning Heads to the Yumburger: Jollibee’s Influencer Campaign for the Beefiest
Langhap-Sarap People’s Choice
This influencer-driven initiative that earned over 100 million total views spotlighted the unbeatable taste and affordability of Jollibee’s signature Yumburger. With a major TVC featuring Joshua Garcia at the help, and tapping both mega and micro influencers for amplification, the campaign successfully positioned Yumburger as the “People’s Choice,” reinforcing its reputation as the best-value beef burger.
· Mix & Match: Sulit-Sarap Meals, Your Way
Responding to the growing demand for budget-conscious dining, the Jollibee Mix & Match campaign empowered customers to create their own “Sulit-Sarap” meals by pairing mains and sides at an unbeatable price. Through digital content, influencer partnerships, and integrated communication efforts, the campaign underscored Jollibee’s commitment to offering customizable, affordable, and craveable meal experiences that stood out in a competitive market.
· Jollibee & the National Academy of Sports: Building the Next Generation of World-class Pinoy Athletes
In celebration of Filipino excellence in sports, Jollibee partnered with the National Academy of Sports (NAS) to help nurture the next generation of world-class Pinoy athletes. The brand donated P5 million worth of sports equipment to the campus in New Clark City, Capas, Tarlac, and the ceremonial turnover of which was graced by Education Secretary Sonny Angara, NAS leaders, local officials, and Olympic double gold medalist Carlos Yulo. With inspiring performances and speeches, the event underscored Jollibee’s commitment to championing Pinoy pride and joy.
· Nanay ng Bayan: My Kwentong Jollibee Mother’s Day 2024
Jollibee paid tribute to the boundless love of all kinds of mothers with its My Kwentong Jollibee Mother’s Day 2024 film, Nanay ng Bayan. Through authentic storytelling and social media amplification, the campaign highlighted how motherhood is defined not only by blood, but by heart. The heartfelt narrative sparked gratitude and reflection online, inspiring audiences to honor mothers and mother figures in all forms.
The Philippine Quill Awards, organized by the International Association of Business Communicators (IABC), is one of the most prestigious awards programs honoring excellence in business communication. The honors underscore Jollibee’s continued ability to set benchmarks in creativity, authenticity, and impact.
