The Autohub Group portfolio just keeps on growing. Following a contract signing last January 14, 2025, the multibrand distributorship and dealership network was named exclusive distributor of the DEEPAL brand, as formalized with Changan Auto Southeast Asia, establishing the foundation for the brand’s long-term development and market strategy in the country.
The signing brought together senior executives from both sides, led by Autohub Group President Willy Tee Ten and Mark Gabriel, General Manager of Deepal Philippines. Joining them were Guan Xin, Vice President; Leslie Wu, Vice Director; and Joel Villarin, Country Deputy Chief of Changan Auto Southeast Asia.
Positioned around intelligent systems, electrified powertrains, and modern design, DEEPAL reflects the industry’s shift toward smarter and more efficient mobility solutions. “Bringing DEEPAL to the Philippines is part of our commitment to offer the next generation of mobility solutions,” said Autohub Group President Willy Tee Ten. “We are focused on brands that combine innovation, sustainability, and relevance to the everyday lives of Filipino drivers. DEEPAL embodies all of that, and we are excited to introduce it to the market.”
Deepal Philippines’ first major public appearance is set for April 2026 during the Manila International Auto Salon (MIAS), where further details on the brand’s local rollout and direction will be revealed. Two models are to be initially introduced: the Deepal S05 – which will be available in two variants: the S05 REEV and the S05 BEV – and the Deepal G318 SUV. A third model, the Deepal S07 midsize SUV, is expected to follow in the succeeding quarters.
