The Department of Tourism (DOT) has secured the support of major media outlets, including the Manila Standard, in promoting the Philippines’ upcoming ASEAN Chairmanship in 2026, with an official media partnership signed yesterday during the pre-event of the ASEAN Tourism Forum in Manila.
Speaking at the signing, Manila Standard publisher and chairman Rogelio G. Estabillo emphasized the role of storytelling in showcasing the region.
“Our commitment to unity, sustainability, and shared prosperity must guide how we tell our story to the world. ASEAN is blessed with wonders, from ancient temples and emerald seas to mountain sanctuaries and rich traditions, but what truly sets the region apart is the warmth and generosity of its people,” he said.
Estabillo added that Manila Standard will support efforts to build a tourism sector that is both sustainable and inclusive, ensuring that the benefits of growth are preserved for future generations.
“May we continue to stand in the paths that guide us. Manila Standard will join you in this effort to build a tourism landscape that is sustainable and inclusive, one that preserves our shared benefits and secures prosperity for generations to come,” he said.
DOT secretary Christina Frasco highlighted the resilience of Philippine tourism amid challenges over the past year, including natural disasters, geopolitical tensions, and budget constraints.
“Despite these obstacles, Philippine tourism remains a silver lining of our national story. Your support sends a powerful message that the narrative of Philippine tourism is worth telling, and that the stories of our people are worth sharing,” she said, stressing the invaluable contribution of local media in amplifying the tourism sector’s concerns and triumphs.
Frasco also recounted the difficulties the tourism sector faced, from volcanic eruptions and super typhoons to travel alerts issued by countries wary of visiting the Philippines, noting that the DOT’s budget has been outpaced three-to eight-fold by competing nations.
“There were days when the challenges felt relentless, yet here we are today, not discouraged but standing stronger, not defeated but deeply grateful, and above all, hopeful,” she said.
She further called on media partners to continue their collaboration with integrity, courage, and hope, emphasizing that the story of Philippine tourism is far from finished.
Apart from the Standard, the media partnership includes leading publications such as the Business Mirror, Signal, Daily Tribune, Inquirer Interactive Inc., Malaya, Manila Bulletin, The Manila Times, and the Philippine Star.
