Fashion brand Penshoppe is inviting fans to slow down and embrace comfort and connection with its new campaign, “Cozy Days Ahead,” which kicked off in Cagayan de Oro and will continue in Davao on Oct. 25 and 26.
Following the success of its “Full Speed Ahead” campaign, Penshoppe’s latest chapter focuses on relaxed, timeless style and meaningful moments. The brand said the collection celebrates comfort and individuality, moving away from fast-paced trends to emphasize easygoing fashion for everyday life.
“Cozy Days Ahead is about embracing a different kind of energy—the warmth that comes from slowing down and being present,” said Donnie Manaloto, Penshoppe’s brand communications head. “Fashion isn’t just about making statements in the spotlight. It’s about how we feel and connect every day.”
Penshoppe vice president Brandon Liu said the campaign reflects the brand’s ongoing commitment to community and inclusivity.
“Our goal goes beyond creating clothes. It’s about building genuine connections and nurturing a space where individuality is celebrated,” he said.
The new collection features soft textures, warm layers, and relaxed silhouettes designed for both indoor comfort and outdoor versatility. Key pieces include boxed polos, graphic tees, oversized pullovers, relaxed-fit pants, lightweight jackets, and elevated basics.
Penshoppe will bring the campaign to life through community-centered mall events, exclusive to Club Penshoppe members. Fans can register via the Penshoppe app for access to event perks, on-site activities, and meet-and-greet opportunities with brand ambassadors.
The full “Cozy Days Ahead” collection is now available in stores and online at www.penshoppe.com/collections/cozy-days-ahead.
