Alo, a Los Angeles-based premium fashion and lifestyle brand, is set to open its first store in the Philippines in partnership with local retailer SSI Group Inc., the company said early this week.
The store, located at Greenbelt 5 in Makati, is expected to open in the second quarter of 2025 as Alo expands into the Philippine market. The brand, known for its luxury activewear, aims to cater to the country’s growing demand for performance and lifestyle apparel.
“Bringing Alo Yoga to the Philippines reflects our commitment to offering world-class brands that resonate with the evolving lifestyles of Filipino consumers,” SSI Group president and CEO Anthony T. Huang said in a statement.
The store will feature Alo’s collections for women, men, and unisex categories, including loungewear and performance apparel. The launch is part of Alo’s broader international expansion, with plans to establish more stores in key global cities.
The leading premium lifestyle brand also launches the “Wellness Begins with Self-Love” campaign in collaboration with its global ambassador Jin of BTS.
Jin partners with Alo Yoga for the “Wellness Begins with Self-Love” campaign, emphasizing balance and self-care.
“I feel my best when I’m true to myself and in tune with my body,” he said, adding that the campaign encourages positivity and finding personal balance.
“We’re thrilled to partner with Jin for the ‘Wellness Begins with Self-Love’ campaign,” said Summer Nacewicz, EVP of Creative and Marketing at Alo Yoga.
“Jin’s authenticity resonates deeply with our community. This campaign is a celebration of self-love as the foundation of true wellness, and we hope it inspires individuals around the globe to embrace balance, positivity, and their own unique journeys,” Nacewicz added.
The “Wellness Begins with Self-Love” campaign supports Alo Yoga’s mission to merge fashion, function, and mindfulness while promoting self-care. It also paves the way for the opening of Alo’s flagship sanctuary in Dosak Park, Seoul—a six-story, 6,000-square-foot space set to debut in the third quarter of 2025.
Founded in 2007, Alo specializes in luxury activewear and is known for its signature fabrics and designs that transition from studio to street. The brand is available online and in retail locations worldwide.
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