Lazada, a leading e-commerce platform in the Philippines, launched its 12.12 Global Brands Fest and All-Out Pasko Sale, offering extensive deals and exclusive shopping experiences as the holiday season nears its peak.
The platform’s 12.12 Global Brands Fest will run from Dec. 8 to 14, giving shoppers discounts of up to 80 percent and 100-percent free shipping on top brands.
The 12.12 All-Out Pasko Sale follows from Dec. 11 at 8 p.m. through Dec. 14, featuring discounts of up to 90 percent and up to P2,000 in Lazada vouchers.
Lazada is emphasizing smart shopping through personalized features with its artificial intelligence (AI) tool, Lazzie, alongside authentic products from thousands of global and local brands.
Categories include electronics, fashion, beauty, home, and essentials, featuring brands such as TORRAS tech accessories, Umay Sports, Naturehike Outdoor, and Philips Lighting. Shoppers can also find K-Beauty and makeup assortments from the GMarket Korea store.
Lazada Philippines chief executive Carlos Barrera said 12.12 is one of the biggest celebrations of the year.
“Beyond the deals, it’s a chance for us to help brands grow, offer better value to our customers, and make holiday shopping more seamless, convenient and enjoyable for every Filipino family,” Barrera said.
Adding to the promotions is the 12.12 All-Out Shopping Treat Raffle, running from Dec. 1 to 14.
Shoppers receive one raffle entry for every single order of P500 or more, excluding Digital Goods and Milk Code products.
The grand prize is a 1-year shopping spree through LazRewards, credited at P100,000 monthly from January to December 2026, and 12 other winners will each receive P12,000 in Lazada Gift Cards.
“The holiday season is when Filipino shoppers are most excited to discover great deals and authentic products from the brands they love,” said Alvin Ching, Lazada Philippines head of seller operations.
“We work closely with our brand and seller partners to ensure that every 12.12 brings a wider assortment, better value, and an overall smoother shopping experience,” said Ching.
Lazada will also host the LazLive All Out Sweep Challenge on Dec. 11 at 10 p.m., featuring a special event with four houses led by top creators competing to win LazMall vouchers for viewers.
The Four Houses and their leads are: Rain Matienzo for the House of Style, Jae Miranda for the House of Tech, Joce for the House of Beauty, and Tommy Tiangco for the House of Crafts. The event will include live demos, exclusive deals and surprise voucher drops.
