Wednesday, May 13, 2026
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Toyota PH expects electrified vehicles to hit 20%

Toyota Motor Philippines expects electrified vehicles to account for about 20 percent of its total sales in 2026 as the company expands its lineup despite global supply uncertainties, a top executive said Tuesday.

Speaking on the sidelines of the Philippines-Japan Diplomatic Partnership Forum, Toyota Motor Philippines chairman and GT Capital Holdings Inc. vice-chairman Alfred Ty said the automaker continues to introduce more electrified models, including hybrids and fully electric vehicles, as part of its transition strategy.

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“We’re bringing in more volume and more models this year,” Ty said, noting that the introductions were planned before rising tensions in the Middle East sparked concerns over logistics.

He said the local and global situations remain fluid and could impact rollout timelines. Ty said the company is monitoring the situation daily and has not yet determined how geopolitical conflicts will disrupt logistics, adding that discussions with global headquarters are ongoing.

While Ty did not disclose a specific sales target for 2024, he said most electrified sales remain hybrids. The company offers a limited number of fully electric models in the local market.

Toyota plans to maintain a multi-platform approach by offering gasoline, diesel, hybrid and electric vehicles to meet varying customer needs. The strategy specifically addresses regions where charging infrastructure remains limited.

The company has seen a steady rise in electrified vehicle sales, which reached 19,516 units in 2025 compared to 14,057 units in 2024. The growth is attributed to increasing domestic demand for cleaner energy options.

Beyond the automotive sector, Ty said GT Capital is reviewing capital spending and operational plans as oil price volatility and broader economic risks weigh on business conditions.

“Everything’s on the table for discussion,” Ty said. He estimated that fuel and power costs could account for 20 to 30 percent of operating expenses, with expected spillover effects across the automotive, banking and logistics industries.

The forum, where Ty spoke, marked 70 years of partnership between the Philippines and Japan.

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