SM Prime Holdings Inc. is set to open SM City Zamboanga on Friday, the company’s 90th mall in the Philippines and its eighth in Mindanao as the developer accelerates expansion in regional growth centers.
The four-level mall adds more than 42,000 square meters of gross leasable space to the city. Located along Mayor Vitaliano Agan Avenue in Barangay Camino Nuevo, the project builds on the momentum of SM City Mindpro which opened in 2020.
SM Prime officials said the development aims to capture rising economic activity in a market they describe as strong and growing.
“Zamboanga is a strong and growing market. This expansion allows us to broaden our footprint and respond to rising economic activity in the area,” SM Prime president Jeffrey Lim said.
Lim said the project is expected to generate employment, support local enterprises and help drive domestic tourism in the region.
The development introduces several technical firsts for the city, including the tallest scenic elevator in Mindanao equipped with LED displays and a corner outdoor LED wall capable of 3D content. In line with regional sustainability efforts, the mall features Zamboanga’s first electric vehicle charging station, solar panels, a “Trash to Cash” recycling program and an e-waste collection facility.
Major tenants anchoring the site include The SM Store, Adidas, Fully Booked and J.CO Donuts & Coffee. To serve the local community, the design includes a Muslim prayer room alongside an indoor garden with a skylight ceiling, an aviary-themed park, an upgraded Cyberzone and 3 digital cinemas featuring 2 Director’s Club theaters.
The location is situated about 10 minutes from Zamboanga International Airport and five minutes from the city seaport.
It sits within a few kilometers of the city hall and downtown area.
SM Prime also plans to launch new malls in General Trias, Tagum and Sta. Rosa, Laguna this year.
