PHINMA Hospitality broke ground on TRYP by Wyndham Bacolod on March 4, marking the entry of its flagship lifestyle hotel brand into the Saludad township.
The project is a joint venture between PHINMA Hospitality and JEPP Property Corp. It is the third TRYP establishment in the country for the PHINMA Group, following locations in Pasay and Quezon City. The hotel is designed to integrate global hospitality standards with the local culture of Negros Occidental, specifically referencing the MassKara Festival and the province’s sugar industry.
PHINMA Hospitality chairman and chief executive Jose Mari del Rosario said the hotel was designed to reflect the city’s momentum and identity.
“The goal is not just to build another hotel in Bacolod, but to build a hotel that feels unmistakably Bacolod,” del Rosario said.
The property will feature design elements such as deep violet tones, terrazzo tiles, and lighting fixtures inspired by caramelized sugar cane. The development is expected to create local employment and support regional tourism infrastructure.
The hotel is a central component of Saludad, a 36-hectare master-planned township by PHINMA Properties. The development will also house the first Southwestern University PHINMA campus outside of Cebu, alongside residential projects Maayo Terraces and Likha Residences.
PHINMA Corp. chairman and chief executive Ramon del Rosario Jr. said the conglomerate’s investments in the area are aimed at supporting the long-term progress of Negros.
“Bacolod is a city of increasing importance to PHINMA due to its strong growth prospects and its overall role in driving regional progress in Negros,” del Rosario Jr. said.
The groundbreaking ceremony was attended by Bacolod City Mayor Greg Gasataya, PHINMA Corp. president and chief operating officer Chito Salazar, and PHINMA Properties and JEPP Property Corp. president and chief executive Pete Felix.
Also in attendance were Architect Royal Pineda; PHINMA Hospitality Management Co. president and chief operating officer Dean Cid; JEPP Real Estate Co. president and JEPP Property director Pia Dabao; and PHINMA Properties chief housing officer and JEPP Property chief operating officer Paolo Reyes.
PHINMA is a Filipino conglomerate with interests in education, construction materials, property development, and hospitality.
