The Center for International Trade Expositions and Missions (CITEM) said Monday it generated $740.75 million in potential export sales in 2025, marking a 774-percent increase over the $95.75 million target despite global economic uncertainty and geopolitical headwinds.
The agency, which serves as the export promotion arm of the Department of Trade and Industry, assisted 1,384 local enterprises last year. This exceeded its initial target of 1,034, with micro, small and medium enterprises making up the majority of the beneficiaries.
Buyer engagement rose sharply in 2025 with 7,191 trade buyers recorded, nearly double the original target. Trade inquiries climbed to 34,403, more than 4 times higher than planned, which officials said indicates a growing pipeline of potential export deals.
The agency supports Filipino exporters through major trade events such as IFEX Philippines and Manila FAME, overseas trade fair participation and market-sensing missions that link local firms with foreign investors.
“We are proud of what the agency accomplished in the past year,” CITEM executive-director Leah Pulido Ocampo said.
