Japanese health and wellness brand Phiten has launched its premium retail line at three locations in the Philippines, marking a significant expansion of its specialized recovery technology in Southeast Asia.
The Kyoto-based company, founded more than 40 years ago, is now available at Shangri-La Plaza Mall, Lucky Chinatown and Mitsukoshi Mall. The expansion is managed by Techno Holdings Corp, the same group behind wellness brands Karada and Miss Esthe.
The brand is recognized for its patented Aqua Titanium technology, which integrates metals like titanium, gold, palladium and platinum into wearable fabrics.
The company says the technology is designed to reduce muscle and joint pain by improving blood flow and reducing bodily tension.
Phiten president and founder Yoshihiro Hirata established the company in Japan where it now operates about 150 locations.
The brand maintains a presence in 30 countries across North and Central America, Europe and Asia, catering to professional athletes and individuals seeking faster recovery from physical fatigue and stress.
The Philippine retail outlets offer a variety of products including apparel, bracelets, necklaces, tapes, gels and joint supports. The inventory includes a specialized volleyball line and apparel featuring the integrated Aqua Metal technology.
Techno Holdings Corp. plans to further expand the brand’s footprint in the second half of the year by opening the Phiten IP (Inner Power) Salon.
The facility will be the first of its kind outside Japan and will feature specialized recovery equipment such as the Alpha O2 hyperbaric chamber, water massage beds and light bathing capsules.
Local consumers can access the products at the THC Health and Beauty Hubs located on the 6th level of Shangri-La Plaza Mall East Wing, the ground floor of Lucky Chinatown and the ground floor of Mitsukoshi Mall in BGC, Taguig City.
