Filipino consumers are increasingly turning to online shopping for the year-end holiday season, with fast delivery and affordable shipping emerging as top priorities, according to a recent survey by Federal Express Corp. (FedEx).
The findings highlight significant opportunities for cross-border e-commerce, driven by the Philippines’ extended holiday season and rapidly growing digital market.
A substantial 88 percent of Asia Pacific (APAC) consumers plan to complete at least a quarter of their holiday shopping online, and 53 percent intend to increase their online activity compared to last year.
Shopping festivals such as Double 11, Black Friday and Cyber Monday heavily influence purchasing decisions, with 83 percent of APAC shoppers factoring these events into their holiday plans.
Filipino shoppers, in particular, face challenges from delayed deliveries and high shipping costs, cited by 55 percent and 45 percent of respondents, respectively.
Survey results indicate that lower shipping costs and faster delivery would significantly increase the likelihood of purchasing from international sellers.
FedEx Philippines managing-director Maribeth Espinosa said the country’s extended holiday season, which starts in September and runs through the New Year, combined with a fast-growing e-commerce market, presents “tremendous opportunities for cross-border trade.”
Espinosa said more Filipino micro, small and medium enterprises (MSMEs) and e-tailers are connecting with international customers, while local shoppers increasingly embrace global purchases.
Businesses are taking steps to meet rising consumer expectations. Nearly a third of APAC SMEs are enhancing fulfillment and delivery operations, and over one-third are improving customer service capabilities.
FedEx reported that 85 percent of businesses in both APAC and Europe are confident they can meet delivery deadlines this holiday season.
The survey, conducted in September 2025 by Milieu Insight and Mortar Research, gathered responses from 850 consumers and 850 SMEs across 13 APAC markets, including the Philippines.
To support e-commerce growth and meet demand for faster cross-border delivery, FedEx offers integrated digital logistics solutions.
These include the Ship Manager platform linked to marketplaces like Shopify and BigCommerce and international shipping services such as FedEx International Connect Plus (FICP). Last-mile delivery innovations, including 260,000 smart lockers across APAC and digital tracking tools, also help ensure packages reach consumers reliably.
