MANILA, Philippines—Smart Communications Inc. and digital financial services firm Maya have announced a partnership to ease the cost of connectivity and expand access to financial services for millions of Filipinos.
The collaboration introduces two key benefits for Smart and TNT subscribers using the Maya app. Users can now purchase mobile load with zero convenience fees.
The Maya app is now zero-rated for Smart users, allowing them to access its services for money management, transfers, savings and bill payments without consuming mobile data.
“This collaboration goes beyond promos—it’s about breaking barriers to digital access,” said Lloyd Manaloto, first vice president for corporate marketing and strategy at Smart.
“Together with Maya, we’re making it easier for Filipinos to stay connected and take control of their finances—without the extra costs. It’s seamless, inclusive, and built for the way people live today,” he said.
The initiative is rolling out in phases nationwide. The companies said the move is part of a broader push for digital inclusion, aiming to support more affordable connectivity and easier access to essential financial services.
“By working with Smart, we’re making it easier for Filipinos to access the tools they need to manage their money, transfer funds, save, pay bills, and stay online—without worrying about extra costs,” said Khurram Malik, group chief commercial officer at Maya.
By combining data access and digital payments, the partnership aims to help millions of Filipinos stay connected and financially active, contributing to inclusive growth, digital literacy and economic resilience across the country.
