The Department of Trade and Industry (DTI) reported a rise in nationwide consumer rights awareness to 85 percent as of September 2025 from 78 percent in June.
The DTI attributed the increase to joint efforts supporting President Ferdinand Marcos Jr.’s Bagong Pilipinas program, which aims for an informed and protected consumer base, as well as public and private sector support for promoting consumer protection and fair trade.
Fair Trade Group assistant secretary and supervising head Regino Mallari Jr. thanked industry partners for their continued cooperation during the stakeholders’ appreciation night.
The DTI has awarded the DTI Bagwis Seal of Excellence for responsible and consumer-friendly business practices to more than 13,000 retailers. Amway Philippines LLC also received the Seal of Legitimacy for ethical direct selling.
Manufacturers of basic goods, school supplies and noche buena products were also cited for helping stabilize prices. These included members of the Canned Sardines Association of the Philippines (CSAP), PhilBaking and the Philippine Association of Meat Processors and Importers (PAMPI).
Partners recognized for supporting consumer education and policy development included the Metropolitan Manila Development Authority (MMDA), Light Rail Transit Authority (LRTA), Metro Rail Transit Authority–Line 3, Robinsons, UP Los Baños and Manuel L. Quezon University (MLQU) Law School.
Local governments commended for leading awareness campaigns during Consumer Welfare Month included Makati, Pasay, Parañaque, Pasig, Valenzuela, Muntinlupa, Quezon City, San Juan and Marikina.
The DTI said it would continue to strengthen partnerships to deliver programs that benefit Filipino consumers and businesses.
